On this special occasion, Commonwealth Sport’s new brand campaign, ‘More in Common’, launches to recognise the values we all share. Across 74 nations and territories, we come together through sport to celebrate diversity, see beyond differences, and find common ground.

As the host city of the Glasgow 2026 Commonwealth Games, we are proud to embrace this message—one that reflects the welcoming, inclusive, and ambitious spirit of our city. Sport has the power to unite people from all backgrounds, and in Glasgow, we know that better than anyone.

‘More in Common’ will lead the Movement’s overall messaging, illustrating ‘who we are and what we stand for’, bringing to life Commonwealth Sport’s vision: ‘our Commonwealth, united through sport.’

Commonwealth Day also marks an important milestone as Commonwealth Sport transitions from a Sports Federation to a Sport Movement, with Commonwealth Sport becoming the public name.

A New Chapter for Commonwealth Sport, A New Era for Glasgow

Katie Sadleir, CEO, Commonwealth Sport said:

“With ‘More in Common’, we are bringing people together through the power of sport, reaching out across gender, disability, culture and ethnicity, age and background, sharing support and skills, raising awareness and opening pathways for more to succeed in sport.

“The evolution to a Movement that is Commonwealth Sport allows us to demonstrate a stronger, more unified purpose that resonates with our audience on a deeper level.

“It will help us more clearly communicate our role of not only delivering the powerful platform of the Commonwealth Games – which allows us to share success and transform inspiration into impact – but also championing the exceptional work that goes on across our 74 nations and territories every day.

“This transformation enables greater collaboration, more impactful messaging, and an amplified sense of belonging for those who align with our cause.”

The Glasgow 2026 Commonwealth Games is the first edition of the Games to fully incorporate the Commonwealth Sport brand into its identity, reinforcing Glasgow’s position as a global sporting city. Following the success of Glasgow 2014, which set new benchmarks for community engagement and sporting excellence, we are excited to welcome the world back to Scotland in 2026.

The Commonwealth Sport King’s Baton Relay Begins

Today also marks the start of the Commonwealth Sport King’s Baton Relay at Buckingham Palace, with just 500 days to go until the Opening Ceremony of Glasgow 2026.

Ten years ago, Sir Chris Hoy carried the Baton to Her Majesty Queen Elizabeth II ahead of Glasgow 2014. Today, he receives it once again—this time from His Majesty The King—to begin its journey around the Commonwealth, culminating in its arrival at the Opening Ceremony in Glasgow.

From one iconic Games to the next, the baton’s journey reflects the enduring impact of the Commonwealth Games in Glasgow and the city’s deep connection to sport.

Together, We Thrive

‘More in Common’ aligns with the Commonwealth Secretariat’s theme for Commonwealth Day 2025, ‘Together We Thrive’ - a theme that speaks directly to Glasgow’s character. Rooted in family, unity, and community, it highlights the strength of people coming together to support one another, break down barriers, and create a legacy of opportunity.

As we look ahead to Glasgow 2026, we celebrate what connects us, the power of sport to transform lives, and the shared journey of every athlete, volunteer, and fan who will make these Games unforgettable.

The countdown is on. Let’s do this together.